WAVE HAWAII: Necking not Wrecking!

WAVE HAWAII stands for sustainable lifestyle fashion, fair fashion, and the spirit of conscious, open coexistence. With the new campaign "Necking not Wrecking!", we as a lifestyle brand are making a strong statement for empathy, mindfulness, and community – values ​​that are more important than ever in a polarized world.

Our products, from bath ponchos to hoodies, combine environmental awareness, sustainability, and respect – for people, the ocean, and nature. With our "Necking not Wrecking" campaign, we demonstrate that conscious consumption begins with each of us. Those who wear sustainable clothing automatically choose responsibility over waste. Because fair fashion is no longer just a trend, it's a way of life.

For a better world – every day

Our message is clear: differing opinions are no reason for division. Unity is stronger than division – and mindfulness begins in everyday life, often with what we wear.
A WAVE HAWAII bath poncho stands not only for comfort and functionality, but also for a certain attitude: sustainable materials, fair production, and a design that connects people. Every choice for fair clothing is a statement against overconsumption and for a more colorful, respectful world.

With campaigns like #NeckingMoments, we invite you to share your own moments of togetherness – whether on the beach, in the sauna or snuggled up at home in your bath poncho.
Real people, real stories, real sustainability – that's exactly what our community shows.

Make waves. Not walls.

WAVE HAWAII inspires mindful living without sacrificing the joy of life. Sustainable fashion, fair values, and genuine community have been at the heart of everything we do since day one!
“Necking not Wrecking” is more than a slogan – it is a call for more closeness, respect and awareness in a world that sometimes seems out of balance.

Necking not wrecking – the message

"Necking" essentially means cuddling, closeness, and affection. "Wrecking," on the other hand, stands for destruction and division.
Our message: Instead of building walls, we want to create waves of connection – in the spirit of “Love each other and don’t beat each other up!”

This campaign combines sustainable clothing with a clear stance: respect, openness and the conviction that diversity is our greatest strength – on the surfboard, on the beach and in everyday life.

Sustainable fashion meets awareness

Our limited-edition "Necking not Wrecking" collection is currently in development. Planned items include sustainable T-shirts, fair-trade hoodies, UV shirts, caps, socks, and swim ponchos – all in typical WAVE HAWAII surf style.

• Fairly produced from high-quality materials

• Clean, urban design with a retro vibe

• Statement label and QR code as a daily reminder for greater mindfulness

Stay tuned: Next spring we will launch this special collection – sustainable, stylish and with real meaning.

WAVE HAWAII – sustainable fashion with soul.

For people who not only ride waves, but also make waves – in life, in thought and in style.